Articles

How to implement game mechanics in an exhibition booth. Gamification goals, examples for different budgets, and balancing the game with a business atmosphere.

Design considerations for IT, healthcare, industrial, and FMCG exhibits. How to select materials and layouts to suit specific industry needs.

How to convey brand values ​​using textures without a logo? A breakdown of exhibition booth materials: from smooth metal to natural wood. Insight Expo's recommendations for branding through tactility.

Looking for a reliable exhibition stand contractor in Moscow? Insight Expo offers a full service, from design to installation. Find out how much it costs to design your exhibition stand!

How can you visit a 19th-century mansion and discover the future of the event industry? The Insight Expo team attended the Russian Union of Exhibitions and Fairs (RUEF) General Meeting and the EFEA Forum — we're sharing our impressions, useful connections, and trends we'll now apply to your booth designs.

Learn the 5 principles to build your exhibition strategy on in 2026 to close deals, showcase import substitution, and leverage digital tools for real results.

Find out which shades best attract your target audience and increase their time spent at your stand.

An article on the key principles of B2B exhibition stand design, with an emphasis on creating private areas for effective business negotiations.

To ensure everything goes smoothly, it's important to understand how the entire work cycle works. We suggest you review the instructions, which will help you navigate every organizational stage, from the first brief to the final day of installation.