Articles

How to design a multifunctional exhibition stand: zoning, transformable furniture, technologies, and matching the set of zones to the floor area.

How exhibition stand graphics affect visitor attention: information hierarchy, color, readability from a distance, and preparing artwork for print.

How to build brand communication at an exhibition stand: visual identity, key messages, communication channels, and effectiveness metrics for measuring results.

How culture influences the perception of an exhibition stand: color, space, texts, navigation, and adapting the project for an international audience.

An algorithm for working with exhibition visitor feedback to improve stand structure, communication scenarios, and lead quality.

Practical tips for using video content at a stand: from video scripts to screen checks and performance evaluation.

A checklist for accepting an exhibition stand before opening: geometry, electrics, furniture, and navigation. Each point helps prevent delays and extra costs.

A ready-to-use technical specification template for exhibition stand contractors. Six essential sections and three mistakes that lead to major cost overruns. Insight Expo.

Design considerations for IT, healthcare, industrial, and FMCG exhibits. How to select materials and layouts to suit specific industry needs.