Insight Expo at the Global Event Forum: How We Gained New Ideas and Found New Partners in Sochi

September 2025 will be remembered not only for the mountain air of Sochi, but also for the incredible energy of the Global Event Forum—the main industry event of the year. In this article, we share our impressions and practical results from our participation in the forum, which brought together the best event industry specialists in Krasnaya Polyana.

The Global Event Forum is an annual event for Russian event industry professionals, bringing together event organizers, technical specialists, marketers, and event agency owners.

The forum creates a unique environment for sharing experiences, generating new ideas, and establishing business contacts between leading market players. All aspects of event organization are represented here—from exhibition technologies and design to digital solutions and event promotion.

Why We Went to the Forum: Specific Business Objectives

• Expertise Presentation: We weren’t just presenting stand construction services, but demonstrating a comprehensive approach to creating exhibition spaces;

• Direct Sales: Actively seeking new clients among event organizers and forum participants;

• Partnership Development: Establishing contacts with providers of related services to create synergistic projects.

Targeted, lively networking became our key strategy. We maximized the forum’s opportunities for meaningful dialogue—business receptions, thematic sessions, and coffee breaks became platforms for productive communication. This approach allowed us to establish deep rapport with each potential partner, thoroughly analyze their needs, and immediately offer tailored solutions, supported by real-life examples from our practice. This ensured a qualitatively new level of trust and understanding with key market players.

How will participation impact our service?

Participation in GEF 2025 has proven that we are moving in the right direction. The experience we gained is already helping us improve our booth design and construction processes. Thanks to the contacts we have established, we are now able to offer clients solutions that were previously unavailable on the Russian market.

The Global Event Forum has become more than just an event for us; it has provided a powerful impetus for development. We not only established ourselves but also gained practical tools for growth that will help us create truly innovative exhibition spaces for our clients.

Partially taken from the official forum website gefforum.com

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