Two-storey exhibition stands - advantages, design and installation features

Exhibition stands play a key role in the successful participation of a company in exhibitions, forums and promotional events. In a highly competitive environment, standard solutions cease to stand out, and more and more brands choose two-story exhibition stands. Such construction allows not only to attract attention, but also to use the allocated space as efficiently as possible.

What is a two-story exhibition stand

A two-story stand is a structure consisting of two levels:

• The first floor is usually used for open demonstration of products, meetings with clients and presentations.

• The second floor is a closed or semi-closed area for negotiations, VIP guests, management and partners.

Such stands are made of a metal frame, decorative panels, glass or plastic elements, which ensures strength, safety and an impressive appearance view.

Advantages of two-story exhibition stands

1. Maximum use of space

Exhibition space is expensive, especially at prestigious events. The second level increases the usable area of ​​the stand by one and a half to two times without additional rental costs.

2. Standing out from competitors

The high structure automatically attracts the attention of visitors. The stand is visible from afar, which increases the flow of the target audience.

3. Separation of functional zones

The first floor is suitable for mass flow, presentations and product demonstrations. The second is for private negotiations, where you can discuss commercial terms without unnecessary witnesses.

4. Additional opportunities for branding

The facades and upper elements of the second floor serve as an excellent platform for placing a logo and advertising materials that will be visible even from the far corners of the pavilion.

5. Prestige and image

A two-story stand is associated with the scale of the company, its stability and serious intentions. This is a powerful tool for creating a positive impression on partners.

Features of building two-story stands

1. Design

The creation of a two-story stand begins with a detailed project. At this stage the following are taken into account:

• dimensions of the rented area;

• load on structures;

• location of stairs;

• safety requirements.

The project must comply with the standards established by the exhibition organizer and construction standards.

2. Materials

Metal structures that can withstand the weight of the second floor and visitors are used for the frame. Decorative finishing is made of lightweight and durable materials: aluminum composite panels, laminated chipboard, plexiglass, banner fabrics.

3. Logistics and assembly

Assembling a two-story stand takes more time than usual. It is necessary to agree on the terms with the organizers in advance and take care of the delivery of all elements.

4. Safety

The second floor is equipped with railings, the stairs – with a non-slip coating. It is also important to provide emergency exits if required by the rules of the exhibition complex.

When to choose a two-story stand

• If the company plans to actively participate in premium exhibitions.

• When it is necessary to create a bright visual impression and emphasize the scale of the brand.

• With limited rental space, but a large number of products and materials for presentation.

 

Two-story exhibition stands are not just an effective design solution, but a powerful marketing tool. They help to stand out from competitors, use space rationally and create comfortable conditions for both mass visitors and important negotiations. With proper construction and thoughtful design, such a stand can become the center of attraction for the entire exhibition and provide the company with the maximum result from participation.

Learn more: