The Island exhibition stand is a solution for the presentation of a product or brand at exhibitions, fairs, retail outlets and other events. Thanks to this design, you can stand out from the competition and make your brand recognizable. Stands allow you to declare your presence on the market, attract the attention of potential customers and tell them about your product or service.
The main advantage of the islands is the maximum coverage of the audience of visitors invited to the event. Other advantages include:
- Convenient placement of exhibits — depending on the size of the stand, they can be small or large;
- Exclusive design and beautiful appearance — they attract the attention of guests;
- Versatility — exhibition equipment is suitable for use at different venues.
- Versatility — the island structure can be adapted for various purposes and tasks: product observation, presentations, small workshops or demonstrations.
The exhibition structure offers easy access to the presentation from all sides, so visitors can move freely and study the products (services) presented at the stand. This creates a comfortable and friendly atmosphere, and also promotes more active interaction with visitors. You can control what is happening on your own and someone else’s territory and, if necessary, influence the situation.
Features of the exhibition stand
The island exhibition stand is a kind of business card of a company that wants to take a winning position in relation to a competing party. The main feature of the design is the absence of walls. In its center, utility rooms or meeting rooms are usually placed, and along the edges there are stands for communicating with people who attended the event.
When using open models, the standard solution is to install the main element in the center, as well as several accompanying ones. These can be racks on which products or information about the service provided are placed; information boards of small sizes or other elements.
The design of the stand should fully correspond to the direction of the company. Therefore, its creation (design) is carried out by people with extensive experience in this field and appropriate qualifications.