Articles

Learn the 5 principles to build your exhibition strategy on in 2026 to close deals, showcase import substitution, and leverage digital tools for real results.

Find out which shades best attract your target audience and increase their time spent at your stand.

An article on the key principles of B2B exhibition stand design, with an emphasis on creating private areas for effective business negotiations.

To ensure everything goes smoothly, it's important to understand how the entire work cycle works. We suggest you review the instructions, which will help you navigate every organizational stage, from the first brief to the final day of installation.

The right developer can do more than just assemble a structure; they can create a fully functional marketing tool that will attract attention and generate a stream of high-quality leads.

Innovative solutions, interactive experiences, VR/AR, and multimedia enhance brand presentation and engage customers.

We explain how joining the Russian Union of Exhibitions and Fairs will allow us to strengthen our market position, actively participate in the development of industry standards, and open up new prospects for the development of the entire exhibition industry, alongside key market players.

We share our first-hand impressions and practical results from our participation in the main industry event of the year.

Find out what determines the cost of building an exhibition stand: space, design, materials, technologies, and additional services. Insight Expo offers turnkey stand construction in Moscow.